Bakery Chain Adds Swimwear To Its Cafe Menu To Fire Up Summer Soup Sales

A bread business with 2000+ bakery-café chains in the US and Canada is using branded merchandise to push soup sales during summer. Panera Bread launched Swim Soup, a soup-er steamy swimwear collection themed around winter’s go-to comfort in a cup. Panera’s summer soup drive comes after a survey conducted by the company revealed that more … Read more